Group
CI
CI-Design Motif
Turning the Impossible into Possible, The Square and the Circle
The new symbol of Samyang Roundsquare adopts Leonardo da Vinci's 'Vitruvian Man' as its core motif, applying the exact proportions of the circle and square that represent the golden ratio in the artwork.
The new space of possibility created by the unlikely meeting of Round and Square. It reflects our will to create a better world through a new food culture based on science and technology.
Introducing Samyang Roundsquare's New CI, embodied with the Values of Potential, Possibility, Challenge, and Innovation.
CI Meaning
Visualizing the spirit of Samyang Roundsquare, which creates a new food culture through innovative technology and inclusive thinking.
New changes emerging from the fusion of ideas and technology, symbolized by
White Space representing limitless possibilities
Square symbolizes order and innovation Science and research
Samyang's technology
Circle denoting inclusivity and creativity Possibilities, and empathy
Samyang's food culture
New Color
Evolving Orange
The Future of Samyang Roundsquare Is Brighter and More Vivid. We have captured our image as a group that leads and innovates in food culture and technology by applying a brighter and more vibrant "Evolving Orange," surpassing our previous "Delicious Orange."
Delicious Orange
Evolving Orange
CI Guidelines
Logo Usage
Clearspace and Minimum Size
Core elements of Samyang Roundsquare's CI, including symbols and logos, must adhere to specified minimum space and size. When using the CI, make sure to maintain an unobstructed space on all sides.
Symbol
Logo
Logo - KOR
Color Palette
The color palette governs the accurate use of key brand elements like symbols and logos across all platforms. Use of colors should be consistent according to the color system, and the use of colors outside these guidelines, which could distort the brand image of Samyang Roundsquare, should be avoided.
Core Palette
Evolving Orange
C
0
M
64
Y
100
K
0
R
255
G
100
B
0
PMS
1505C
HEX
#FF6400
Sophisto Charcoal
C
70
M
57
Y
63
K
65
R
50
G
50
B
50
PMS
447C
HEX
#323232
Unlimited White
C
0
M
0
Y
0
K
0
R
255
G
255
B
255
PMS
HEX
#FFFFFF
Secondary Palette
Burgundy
C
30
M
90
Y
50
K
50
R
95
G
10
B
50
PMS
4074C
HEX
#5F0A32
Tangerine
C
0
M
50
Y
95
K
0
R
255
G
163
B
0
PMS
137C
HEX
#FFA300
Sand
C
0
M
15
Y
20
K
0
R
247
G
222
B
203
PMS
7604C
HEX
#F7DECB
